A pair of modular sneakers that provide the consumer with easy to assemble and customizable two-part sneaker made out of healthier materials.
Problem statement for Thesis:
"How might we reduce the massive amount of synthetic sneaker waste that ends up in the landfills every year in the US while still promoting an active lifestyle? "
Followed an Iterative Product Development Method
Problem: Sneakers are made to end up in landfills
Every year 300 million pairs of sneakers end up in the U.S. landfills.
Made out of more than 5 materials bonded chemically together
The sole material, typically EVA, takes 100+ years to degrade in landfills and lasts for only 500 miles
Majority of personas want to be sustainable however they’re too busy to follow the recycling routine
Target Audience: Make the biggest impact
3. Observational Interviews
4. Expert Interviews
5. Literature Review