Skullcandy Internship 2017
Go against the status quo
Actively support the environment
Accepted the status quo
Doesn't mind the idea of sustainability
Gen Z
Millennials
Distinctive character
Instability in personal identity
Cool product
"What my friend doesn't have"
Online researchers/shoppers
Subtle distinctiveness in character
Defined identity
Cool Experience
Buying power
Desire instant connectivity
Fashion over function
Function over fashion
Desire instant connectivity
Wearable tech
Appreciates brand power
Desire quality
Why do they practice a certain kind of active lifestyle?
Active lifestyle
Listen to music
Earphones a semi-permanent
accessory
Versatile look and function
Athleisure
Tools
Outcomes
Technology
Nature
Biomimicry
Sustainability
Collaboration
Semi-casual
Classy
Comfortable
Active lifestyle
Affordable
Versatile
Dynamic
Trendy
Global
Carrying case
Skullcandy experience
Easy to handle
Everyday storage
Longevity
Present
Future
Low battery life
Fall off frequently
Uncomfortable fit fin
Subtle PCBA feedback
Bluetooth chip too close to ear
Difficult storage
Earphone protection
Athletic look
Fast Fuel, Increased battery life
Better PCBA feedback
Bluetooth in PCBA
Earphone management
Redesigned ear hook
Efficient carrying case
Sensory engagement
Responsible design
Form
Sensory Engagement
Ideation
Refined Concepts
Sorona
- Strong
- Durable
- Breathable
Earbud 5 Parts
Thank you