Skullcandy Internship 2017

Go against the status quo

Actively support the environment

Accepted the status quo

Doesn't mind the idea of sustainability

Gen Z

Millennials

Distinctive character

Instability in personal identity

Cool product

"What my friend doesn't have"

Online researchers/shoppers

Subtle distinctiveness in character

Defined identity

Cool Experience

Buying power

Desire instant connectivity

Fashion over function

Function over fashion

Desire instant connectivity

Wearable tech

Appreciates brand power

Desire quality

Why do they practice a certain kind of active lifestyle?

Active lifestyle

Listen to music

Earphones a semi-permanent 

accessory

Versatile look and function 

Athleisure

Tools

Outcomes

Technology

Nature

Biomimicry

Sustainability

Collaboration

Semi-casual

Classy

Comfortable

Active lifestyle

Affordable

Versatile

Dynamic

Trendy

Global

Carrying case

Skullcandy experience

Easy to handle

Everyday storage

Longevity

Present

Future

Low battery life

Fall off frequently

Uncomfortable fit fin

Subtle PCBA feedback

Bluetooth chip too close to ear

Difficult storage

Earphone protection

Athletic look

Fast Fuel, Increased battery life

Better PCBA feedback

Bluetooth in PCBA

Earphone management

Redesigned ear hook

Efficient carrying case

Sensory engagement

Responsible design

Form

Sensory Engagement

Ideation

Refined Concepts

Sorona

- Strong

- Durable

- Breathable

Earbud 5 Parts

Thank you